The median income of Asian American households is 28% higher than the US population median ($63,420 vs. $49,580), and the average income for these households is about 17% higher ($78,600 vs. $67,320), according to [download page] Nielsen’s \u201cState of the Asian American Consumer\u201d report, released in November. In fact, fully 28.1% of Asian American households have incomes higher than $100K, compared to just 18.2% for the US as a whole. In volume alone, the number of Asian American households with incomes greater than $100k (1.39 million) rivals the number of African-American households (1.45 million) and Hispanic households (1.78 million) with that level of income.<\/p>\n
The Asian American population not only sports high incomes, but is also the fastest growing multicultural segment of the US population, experiencing a 51% increase in size since 2000. That’s slightly more rapid than the Hispanic population’s growth rate (50.6%), and far outweighs growth rates for African-Americans (14.5%) and the population at-large (11.3%).<\/p>\n
Asian American Population Primarily Hails From 5 Countries<\/strong> Asian Americans Embrace Mobile, Digital<\/strong> Among US races and ethnicities, Asian Americans spent by far the most time watching video online<\/a> of any race or ethnicity in Q1 2012, a pattern than continued in Q2 [download page<\/a>]. During the 52 week average ending December 31, 2011, Asian Americans spent almost 3 times the US average on dried vegetables and grains (index of 274), and also significantly over-indexed in spending on baby food (203) and refrigerated juices and drinks (152). About The Data:<\/strong> Gathered from Nielsen sources including Nielsen Panel May 2012 data, Nielsen Pop-Facts Premier 2012, and Nielsen’s Homescan survey, as well as US Census data for 2010.<\/p>\n","protected":false},"excerpt":{"rendered":" The median income of Asian American households is 28% higher than the US population median ($63,420 vs. $49,580), and the<\/p>\n","protected":false},"author":1,"featured_media":70655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-19783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"magazineBlocksPostFeaturedMedia":{"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"colormag-highlighted-post":false,"colormag-featured-post-medium":false,"colormag-featured-post-small":false,"colormag-featured-image":false,"colormag-default-news":false,"colormag-featured-image-large":false,"colormag-elementor-block-extra-large-thumbnail":false,"colormag-elementor-grid-large-thumbnail":false,"colormag-elementor-grid-small-thumbnail":false,"colormag-elementor-grid-medium-large-thumbnail":false},"magazineBlocksPostAuthor":{"name":"Admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"The median income of Asian American households is 28% higher than the US population median ($63,420 vs. $49,580), and the","magazineBlocksPostCategories":["News"],"magazineBlocksPostViewCount":146,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":false,"medium":false,"thumbnail":false},"magazine_blocks_author":{"display_name":"Admin","author_link":"https:\/\/asiancemagazine.com\/?author=1"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g","magazine_blocks_category":"News<\/a>","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/19783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19783"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/19783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/70655"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=19783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=19783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe Asian American population is not homogenous, of course. But, 86% of Asian Americans originate from China, India, Philippines, Vietnam, Korea and Japan. Chinese represent the largest group, at 22%, followed by Asian Indians at 19% and Filipinos at 18%. Citing US Census data from 2010, the report finds that at present, immigration appears to be highest among Chinese Americans, with a foreign-born percentage of 76%, compared to just 32% among Japanese Americans.<\/p>\n
\nAsian Americans skew very high for smartphone penetration, at 70% versus 55% for the total population. And, they also show an above-average tendency to visit computer and consumer electronics websites, doing so 36% more often than the total population, and spending 72% more time on those sites. Overall, they view about 3600 web pages per month, which is roughly 1000 pages higher than any other demographic group.<\/p>\n
\nOther Findings:<\/strong><\/p>\n
\n Asian-Americans make about 3 more shipping trips per year than non-Hispanic white households (152.1 vs. 149), although they spend slightly less per trip ($45.70 vs. $46.90).<\/p>\n