{"id":5139,"date":"2009-12-27T00:12:41","date_gmt":"2009-12-27T00:12:41","guid":{"rendered":""},"modified":"2009-12-27T01:12:49","modified_gmt":"2009-12-27T01:12:49","slug":"He-does-know-something-about-puffing","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=5139","title":{"rendered":"He does know something about puffing"},"content":{"rendered":"

Some brands are running from Tiger Woods as a celebrity endorser but Orlando-based Corona Cigar Co. is running toward<\/strong> him offering the golfer $100,000<\/a> as a celebrity "smokesperson." We know, chump change.<\/strong> The brand is clearly looking for publicity. Owner Jeff Borysiewicz has said that the company doesn’t condone anyone’s alleged extramarital affairs but welcomes Woods as a potential endorser. Woods has visited Corona in the company of Charles Parker before. Corona has never before made a sponsorship offer, he said.<\/p>\n

"There’s a lot of synergy between smoking cigars and golfing," said Borysiewicz, who added that many of his customers enjoy both pastimes.<\/p>\n

That wasn’t the synergy we were thinking about.
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Some of Woods’ core endorsers including Accenture, Gillette and Gatorade have said they will review their association with the golfer and he won’t be playing golf for a little while so perhaps he should take the deal for some running around money.
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