{"id":5862,"date":"2010-06-07T04:06:02","date_gmt":"2010-06-07T04:06:02","guid":{"rendered":""},"modified":"2010-06-07T18:06:16","modified_gmt":"2010-06-07T18:06:16","slug":"37-Startup-Insights-for-every-entrepreneur","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=5862","title":{"rendered":"37 Startup Insights for every entrepreneur"},"content":{"rendered":"<p>From the book &#8220;Rework&#8221; by Jason Fried and David Heinemeier Hansson, the founders of <a href=\"http:\/\/www.37signals.com\">37signals.com<\/a>. Lots of advice for entrepreneurs. Here are 37 (bold are faves):<\/p>\n<ol>\n<li>Great businesses have a point of view, not just a product or service. <\/li>\n<li>Writing a plan makes you feel in control of things you don\u2019t actually control. <\/li>\n<li>You have the most information when you\u2019re doing something, not before you&#8217;ve done it. <\/li>\n<li><strong>Stuff that was impossible just a few years ago is simple today. <\/strong><\/li>\n<li><strong>Failure is not a prerequisite for success.<\/strong> <\/li>\n<li>Don\u2019t make assumptions about how big you should be ahead of time. <\/li>\n<li>Don\u2019t sit around and wait for someone else to make the change you want to see. <\/li>\n<li>When you build what you need, you can assess quality directly instead of by proxy. <\/li>\n<li>Solving your own problem lets you fall in love with what you\u2019re making. <\/li>\n<li>What you do matters, not what you think or say or plan. <\/li>\n<li><strong>When you want something bad enough, you make the time.<\/strong> <\/li>\n<li>The perfect time to start something never arrives. <\/li>\n<li>Start a business, not a startup. <\/li>\n<li><strong>You need a commitment strategy, not an exit strategy.<\/strong> <\/li>\n<li>Huge organizations talk instead of act, and meet instead of do. <\/li>\n<li>Build half a product, not a half-assed product. <\/li>\n<li>Getting to greatness starts by cutting out stuff that\u2019s merely good. <\/li>\n<li><strong>The real world isn\u2019t a place, it&#8217;s an excuse.  It&#8217;s a justification for not trying.<\/strong> <\/li>\n<li>The big picture is all you would be worrying about in the beginning. Ignore the details. <\/li>\n<li>Decide. You\u2019re as likely to make a great call today as you are tomorrow. <\/li>\n<li>The longer it takes to develop, the less likely it is to launch. <\/li>\n<li>It\u2019s the stuff you leave out that matters. <\/li>\n<li>Focus on substance, not fashion.  Focus on what won&#8217;t change. <\/li>\n<li>When good enough gets the job done, go for it. <\/li>\n<li>When you make tiny decisions, you can&#8217;t make big mistakes. <\/li>\n<li>Pour yourself into your product. <\/li>\n<li><strong>You rarely regret saying no but you often regret saying yes.<\/strong> <\/li>\n<li>Better your customers grow out of your product, than never grow into them. <\/li>\n<li>You can\u2019t paint over a bad experience with good marketing. <\/li>\n<li><strong>All companies have customers. Fortunate companies have audiences too.<\/strong> <\/li>\n<li>Instead of out-spending your competitors, out-teach them. <\/li>\n<li>Let customers look behind the curtain. <\/li>\n<li>Leave the poetry in what you make, there is beauty in imperfection. <\/li>\n<li>Marketing is not a department, it&#8217;s the sum total of everything you do. <\/li>\n<li><strong>Don\u2019t hire for pleasure; hire to kill pain.<\/strong> <\/li>\n<li>Don\u2019t make up problems you don\u2019t have yet. <\/li>\n<li>A business without a path to profit is a hobby. <\/li>\n<\/ol>\n<p><em>via Startup.com<\/em><br \/>\n<!--break--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the book &#8220;Rework&#8221; by Jason Fried and David Heinemeier Hansson, the founders of 37signals.com. Lots of advice for entrepreneurs.<\/p>\n","protected":false},"author":6,"featured_media":72448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[],"tags":[],"class_list":["post-5862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x90.jpg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg"},"magazineBlocksPostAuthor":{"name":"njaiyo","avatar":"https:\/\/secure.gravatar.com\/avatar\/255e26fc52858afad234c2c1d44c946e16c565fd0ef5615b0c1caa793897759d?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"From the book &#8220;Rework&#8221; by Jason Fried and David Heinemeier Hansson, the founders of 37signals.com. Lots of advice for entrepreneurs.","magazineBlocksPostCategories":[],"magazineBlocksPostViewCount":131,"magazineBlocksPostReadTime":3,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg",113,150,true]},"magazine_blocks_author":{"display_name":"njaiyo","author_link":"https:\/\/asiancemagazine.com\/?author=6"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/255e26fc52858afad234c2c1d44c946e16c565fd0ef5615b0c1caa793897759d?s=96&d=mm&r=g","magazine_blocks_category":"","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/5862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5862"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/5862\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/72448"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}