{"id":6637,"date":"2010-11-11T18:11:07","date_gmt":"2010-11-11T18:11:07","guid":{"rendered":""},"modified":"2010-11-11T18:11:19","modified_gmt":"2010-11-11T18:11:19","slug":"Louis-Vuitton-sees-importance-of-Asian","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=6637","title":{"rendered":"Louis Vuitton sees importance of Asian"},"content":{"rendered":"

Louis Vuitton will be paying homage to India’s biggest and brightest religious festival through specially-designed store windows<\/strong>, to be unveiled this week across the world. <\/p>\n

Rajeev Sethi<\/strong>, a New Delhi-based artist and scenographer known for bringing contemporary relevance to the work of traditional artists and craftsmen, collaborated with Louis Vuitton to design the Diwali-themed window displays<\/strong>. <\/p>\n

From November 5 to mid January, all of Louis Vuitton’s 454 stores spanning five continents will feature columns of trunks made of banana leaves<\/strong>, which will glow softly like lanterns and are “aimed to give passers-by the feeling of gaiety and festivity,” says the company in a press statement. <\/p>\n

This is the first time in the store’s 156-year history that it will be celebrating a single festival on this scale.
\nLouis Vuitton also confirmed that the store windows will reman unchanged throughout Christmas<\/strong>, a bold move in Western cities where shops compete for the best seasonal display.<\/p>\n

The company has also created a new “Louis Vuitton fabric” especially for the occasion of Diwali<\/strong>. Designed by the Louis Vuitton studio, the fabric features a mix of Monogram flowers and Indian traditional motifs, and has been carefully woven by Indian craftsmen. <\/p>\n

Louis Vuitton’s Diwali celebration is yet another sign that India is commanding global respect<\/strong> due to its formidable economic performance in the past decade. <\/p>\n

Check out your local Louis Vuitton store! Asian is going global!<\/strong><\/p>\n

via cnngo.com<\/em>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

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