{"id":7054,"date":"2010-12-25T19:12:37","date_gmt":"2010-12-25T19:12:37","guid":{"rendered":""},"modified":"2010-12-25T19:12:31","modified_gmt":"2010-12-25T19:12:31","slug":"Bollywood-hopes-Christmas-animation-is-a-draw-for-audiences","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=7054","title":{"rendered":"Bollywood hopes Christmas animation is a draw for audiences"},"content":{"rendered":"

India’s animators are hoping that a film starring two of Bollywood’s biggest stars will revive the sector’s fortunes, after earlier efforts to popularise the cartoon genre fell flat.<\/p>\n

Ajay Devgn and his wife Kajol appear in “Toonpur Ka Superrhero” (Toontown Superhero), whose combination of real-life actors and cartoon characters recalls the Oscar-winning film “Who Framed Roger Rabbit” from 1988.<\/p>\n

<\/strong>Box office success for the film, which is released on Friday, Christmas Eve, could spur more studios to finance home-grown animation projects, <\/strong>analysts say.<\/p>\n

“The coming of mainstream actors in Bollywood is a big boost to the industry,” said Andrew Gonsalves, from Animation Reporter magazine. “This will help the industry a big way as more projects will now take off.”<\/p>\n

Indian-made animation feature films were touted as the next big thing in 2005, as studios looked to utilise a vast pool of technical talent in animation and gaming that was increasingly being used by foreign filmmakers.<\/p>\n

“It’s tough to get someone to finance an animation project in India. People are still wary of box office results,” Khurana told the Indian Express newspaper.<\/p>\n

SOURCE<\/a>
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