{"id":7068,"date":"2010-12-26T20:12:20","date_gmt":"2010-12-26T20:12:20","guid":{"rendered":""},"modified":"2010-12-26T20:12:20","modified_gmt":"2010-12-26T20:12:20","slug":"Nine-Brands-to-Watch-in-2011","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=7068","title":{"rendered":"Nine Brands to Watch in 2011"},"content":{"rendered":"

AOL:<\/strong>Here\u2019s a brand that used to be synonymous with access to the Internet. It\u2019s been struggling for a long time because it hasn\u2019t been able to identify a relevantly different reason for being important to consumers. <\/p>\n

Best Buy:<\/strong> People can hardly keep up with the newest technological equipment, let alone how to hook it up and use it. Enter the experts at Best Buy, the ever-helpful \u201cBlue-Shirts \u201cand their colleagues, the techno-savvy \u201cGeek Squad.\u201d<\/p>\n

Gap: <\/strong>Here is a brand that was once about as authentic as it comes. Cool jeans and cool everything else. These days with its flip-flop search for identity, its authenticity seems to have come \u2013 and gone. <\/p>\n

Groupon:<\/strong> One of the best ways to establish a new brand is to ask an old question: Did you ever wonder why? The folks at Groupon asked, \u201cDid you ever wonder why I can\u2019t get discounts on things exactly when I need them and exactly in the neighborhood in which I live? <\/p>\n

NFL:<\/strong> I read an article last week about the fact that the ratings for televised NFL games keep going up. It\u2019s not just that fresh and innovative programming is hard to find (it is), but that the NFL gives its audience, men, women and children of all ages, a genuinely exciting, one-of-a-kind entertainment experience.<\/p>\n

The New York Times:<\/strong> Print media is not dead. Not if it\u2019s got an iPad app to give it life support. \u201cThe New York Times\u201d has been weathering the storm of dire predictions for media outlets by finding ways to increase its relevance to its readers. Since I\u2019ve had my iPad, I\u2019ve increased the amount of time I consume media, including my consumption of \u201cNew York Times\u201d articles.<\/p>\n

Palin (Sarah, that is): <\/strong>Here\u2019s a lady who has risen in popularity with the Tea Party and enjoyed a stretch as a great brand. The whole movement has floated her boat, or kayak, or whatever. As the economy gets better and the guys and gals in Washington attempt to hold hands across the aisles, it will be interesting to see how her brand of politics plays out.<\/p>\n

SNL: (Or, Saturday Night Live for those who are never home on Saturday night)<\/strong> Here\u2019s a brand of entertainment that, thanks to its producer, Lorne Michaels, continues to keep its finger on the pulse of topics that are worthy of satire (everything?). <\/p>\n

Sony:<\/strong> I\u2019d say I missed the Dream Machine that used to be on my nightstand, but I have a Bose radio that has better sound quality. I\u2019d say I missed my Walkman, but I have an iPod that makes it easier for me to listen to the music I like during my stints at the gym.
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