{"id":7226,"date":"2011-01-12T02:01:19","date_gmt":"2011-01-12T02:01:19","guid":{"rendered":""},"modified":"2011-01-13T03:01:04","modified_gmt":"2011-01-13T03:01:04","slug":"Are-Asian-Feet-Different-","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=7226","title":{"rendered":"Are Asian Feet Different?"},"content":{"rendered":"

Is the shape of an Asian foot different from a Western foot?<\/p>\n

The luxury shoe brand Rupert Sanderson is banking on it with its new line that tailors to an Asian foot. The shoes will debut in its Hong Kong boutique next month.<\/p>\n

The brand, is managed in Asia by Bruton Limited, a Hong Kong-based company headed by Bertrand Mak and Teresa Wong.<\/p>\n

\u201cWe basically developed a new last [the mold on which a shoe is built] that is tailor-made for the Asian foot,\u201d says Mr. Mak. \u201cWe\u2019re trying to make a four-inch [10-centimeter] heel more comfortable.\u201d<\/p>\n

According to Mr. Mak, Asian feet are higher-arched and narrower than Wester feet. The custom mold will provide greater support for the instep, says Mr. Mak, and make the heel \u201cfeel considerably lower.\u201d<\/p>\n

This statement is contradictory to scientific facts, however.<\/p>\n

\u201cAsian feet tend to be slightly broader in the forefoot and they have a lower arch profile,\u201d says Hong Kong podiatrist Alexandra Duff, who has been practicing for 15 years. In fact, she says, about 80% of Asians are flat-footed \u2014 more than any other ethnic group.<\/p>\n

The fact that Mr. Mak failed to consult a podiatrist in making the mold and rather based his research upon consultation with friends and customers, makes for a non-technical approach.<\/p>\n

As for the Rupert Sanderson mold? \u201cYou\u2019re just putting a little build-up in the inside of the shoe, but it\u2019s still a four-inch heel,\u201d she says. \u201cIt\u2019s like wearing a pair of Jimmy Choos with an insole in it.\u201d<\/p>\n

SOURCE<\/a>
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