{"id":7301,"date":"2011-01-19T04:01:12","date_gmt":"2011-01-19T04:01:12","guid":{"rendered":""},"modified":"2025-10-13T20:43:21","modified_gmt":"2025-10-13T20:43:21","slug":"wary-powers-set-to-square-off","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=7301","title":{"rendered":"Wary Powers Set to Square Off"},"content":{"rendered":"

China’s President Hu Jintao landed in Washington for a summit that will help to define a new relationship between the world’s longtime superpower and its rising Asian rival, at a time when their bonds have been frayed by mutual suspicions and an ideological gulf.<\/p>\n

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Mr. Hu’s arrival\u2014for China’s first state visit to the U.S. since 1997\u2014was accompanied by a Chinese advertising blitz meant to showcase its “soft power,” using images of ordinary Chinese citizens and celebrities like NBA star Yao Ming, Web tycoon Jack Ma, and a quartet of fashion models in a minute-long ad. The Chinese-produced video\u2014to run on television and 300 times a day in New York’s Times Square for a month\u2014is aimed at showing Americans a different face of China. Rather than a rival accused of manipulating its currency and siphoning U.S. jobs, Beijing wants Americans to think of sports stars, Internet entrepreneurs, and astronauts.<\/p>\n

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The Obama administration also has been pressing China to make big investments and splashy joint ventures as a way to demonstrate concrete achievements.<\/strong> On Tuesday, it orchestrated a series of energy-related announcements by U.S. and Chinese business leaders intended to show the upside of working together.<\/p>\n

The Wall Street Journal showed that a Chinese firm has agreed to invest $2 billion in a North Korean industrial zone, challenging U.S. policy isolating North Korea and serving as a reminder of the potential limits of Chinese cooperation there.<\/strong> Beijing suggested Tuesday the U.S. needs to remove barriers to Chinese companies’ investment, even as a survey of U.S. businesses in Shanghai underlined corporate anxiety about lack of a level playing field in China. Multinationals have grown increasingly frustrated that Beijing has adopted policies that threaten to co-opt their technology and favor Chinese companies that have become competitive globally.<\/p>\n

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