{"id":7490,"date":"2011-02-02T22:02:56","date_gmt":"2011-02-02T22:02:56","guid":{"rendered":""},"modified":"2011-02-02T22:02:53","modified_gmt":"2011-02-02T22:02:53","slug":"BRITE-11-Brands-Innovation-Technology-at-Columbia-Business-School-March-2-3-2011","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=7490","title":{"rendered":"BRITE ’11 Brands Innovation Technology at Columbia Business School March 2-3, 2011"},"content":{"rendered":"

REGISTER NOW with our Early Bird price and save $155 off the full price ticket! (Only available through February 14, 2011.)
\n<\/strong>
\nBRITE ’11 will bring together big thinkers from business, technology, media, and marketing to discuss emerging trends in marketing, innovation, technology, society, and culture and how these trends can transform the ways that companies build and sustain great brands.<\/p>\n

BRITE offers a different blend of thinkers and doers, both onstage and off, than you will find at any other event. Participants come to think differently about the changing landscape of media and technology, and to connect with a unique group of innovators, marketers, entrepreneurs, and champions of social enterprise.<\/p>\n

Speakers already confirmed include:<\/strong> <\/p>\n

\u2022Antonio Lucio, Global Chief Marketing Officer, Visa Inc.
\n\u2022Russell Weiner, Chief Marketing Officer, Domino’s Pizza
\n\u2022Colin Mitchell, Worldwide Planning Director, Ogilvy & Mather
\n\u2022Sheena Iyengar, Prof., Columbia Business School; author, The Art of Choosing
\n\u2022Neve Savage, Vice President, Consumer Marketing, Netflix
\n\u2022Steve Rubel, Senior Vice President, Edelman Digital
\n\u2022Abbey Klaasen, Executive Editor, Advertising Age
\n\u2022Josh Millrod, Sr. Digital Strategist (on Nike, ESPN & Old Spice), Wieden+Kennedy
\n\u2022Luke Williams, Fellow at Frog Design; author, Disrupt
\n\u2022Marissa Evans, Founder\/CEO, GoTryItOn
\n\u2022Bill Chasen, Co-founder\/CEO, Stickybits
\n\u2022Bernd Schmitt, Prof., Columbia Business School; author, Big Think Strategy
\n\u2022David Rogers, BRITE host; author, The Network Is Your Customer<\/p>\n

Topics include:<\/strong>
\n\u2022Empowering the Organization \u2013 making social media work in the networked organization
\n\u2022The Future of Digital Marketing \u2013 the blurring of online and offline relationships and interactions
\n\u2022TV’s Next Revolution \u2013 streaming video, web TV, and media convergence
\n\u2022Consumers and Choice \u2013 how can brands most effectively help consumers in a hyper-messaged world
\n\u2022Ideas That Stick \u2013 brands and stories that connect with customers and change lives
\n\u2022Using Health for Competitive Advantage \u2013 how business and policymakers can promote healthy eating
\n\u2022See the full BRITE ’11 agenda…
\nBRITE ’11 will once again host a large audience for: keynotes and panels featuring leading companies and case studies; new research; and demos of emerging technologies. The conference’s second day will focus on interactive discussions, break-outs, and peer networking. Live blogging, videocasts, and Twitter feeds will extend the discussion at BRITE to an even broader audience worldwide. <\/p>\n

The aim of BRITE is to stimulate interactive conversations, it is not just a series of lectures. Come to the event to talk with fellow big thinkers, hear stories of what is working and what isn’t, and see the newest technologies in person.<\/p>\n

Key benefits:<\/p>\n

\u2022learn from your peers, ask questions, and share what you know
\n\u2022hear case studies from the business leaders who are making change happen
\n\u2022see tomorrow’s emerging trends and big ideas
\n\u2022rethink the challenges and opportunities for your business
\n\u2022meet the innovators who are driving the next wave in technology and branding
\nWho should attend?
\nCMOs and heads of marketing, brand managers, new product developers, innovation directors, media buyers, viral marketers, interactive agencies, online developers, social networkers, Web 2.0 entrepreneurs, video & gaming creators, online content publishers, multi-platform media companies, and emerging technology investors.<\/p>\n

Companies at our conferences have included:<\/strong> A&E, Absolut Vodka, Adidas, Aetna, AIG, American Ballet Theatre, American Express, AOL, Audi, Avon<\/strong>, Bell Atlantic, BMW, BrandChannel, Burger King, BusinessWeek, Carnegie Hall, Chanel, Cisco<\/strong>, Citigroup, Clinton Global Initiative, CNN, Coca-Cola<\/strong>, Colgate-Palmolive, Craigslist, Dell, Deloitte Consulting, Digitas, Dow Jones & Company,<\/strong> Dupont<\/strong>, Eli Lilly, Estee Lauder, Fast Company<\/strong>, Feedburner, GE, Goldman Sachs<\/strong>, Harvard Business School Press<\/strong>, HP, IBM,<\/strong> Interbrand, John Templeton Foundation, Johnson & Johnson, Kraft Foods, LEGO, Lenovo, Leo Burnett, Lesser Evil Snack Company, L’Oreal<\/strong>, McDonald’s, McKinsey, Merrill Lynch, Microsoft, Moody’s Analytics, Movado, Nickelodeon\/MTVN, Nielsen BuzzMetrics, Novartis, Ogilvy & Mather<\/strong>, Pando Networks, Peeled Snacks, Pfizer, Procter & Gamble<\/strong>, Quattro Wireless, R\/GA , Reuters, Samsung, SAP, Siemens<\/strong>, Taco Bell, TACODA, The New York Times, TIAA-CREF, Time Magazine, Time Warner, UNICEF, Unilever, Unisys, United Nations, Univision, Volkswagen<\/strong>, Xanga, and others.<\/p>\n

http:\/\/briteconference.com\/Brite11\/agenda.aspx
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

REGISTER NOW with our Early Bird price and save $155 off the full price ticket! (Only available through February 14,<\/p>\n","protected":false},"author":1213,"featured_media":72448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[],"tags":[],"class_list":["post-7490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x90.jpg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg"},"magazineBlocksPostAuthor":{"name":"Joshua","avatar":"https:\/\/secure.gravatar.com\/avatar\/62ee23f8f40307578d1f284ecd823d77f32da8ea35541e7dbdafeb5da1a4e877?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"4","magazineBlocksPostExcerpt":"REGISTER NOW with our Early Bird price and save $155 off the full price ticket! (Only available through February 14,","magazineBlocksPostCategories":[],"magazineBlocksPostViewCount":215,"magazineBlocksPostReadTime":4,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg",113,150,true]},"magazine_blocks_author":{"display_name":"Joshua","author_link":"https:\/\/asiancemagazine.com\/?author=1213"},"magazine_blocks_comment":4,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/62ee23f8f40307578d1f284ecd823d77f32da8ea35541e7dbdafeb5da1a4e877?s=96&d=mm&r=g","magazine_blocks_category":"","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/7490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1213"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7490"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/7490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/72448"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}