{"id":7543,"date":"2011-02-08T03:02:16","date_gmt":"2011-02-08T03:02:16","guid":{"rendered":""},"modified":"2011-02-08T03:02:55","modified_gmt":"2011-02-08T03:02:55","slug":"Zieglers-decide-to-buy-faster-than-Abbotts-study","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=7543","title":{"rendered":"Zieglers decide to buy faster than Abbotts: study"},"content":{"rendered":"

People whose last name starts with a letter near the end of the alphabet react more quickly to opportunities to buy something than those whose surname starts with an early-alphabet letter, according to a recent study of consumer behavior.<\/p>\n

But the trait is apparent only in relation to childhood last names, not for adult surnames, leading the authors of the study to hypothesize that it could be a reaction to the ordered world of childhood, in which Zs tend to go last and sit in the back row at school while As get first choice and front-row seats.<\/p>\n

Researchers from Georgetown University’s McDonough School of Business and Massey Graduate School of Business in Nashville put limited-time or -quantity offers to several groups of graduate students, and found that the later in the alphabet the person’s last name, the quicker they were to buy.<\/p>\n

Great movie ‘Confessions of a Shopaholic’
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