{"id":7766,"date":"2011-02-25T01:02:00","date_gmt":"2011-02-25T01:02:00","guid":{"rendered":""},"modified":"2025-10-15T00:19:25","modified_gmt":"2025-10-15T00:19:25","slug":"chloe-s-china-fashion-debut-online","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=7766","title":{"rendered":"Chloe\u2019s China Fashion Debut, Online"},"content":{"rendered":"<p><strong>Chloe wants to win China\u2019s web-surfing fashion followers.  The French fashion label is launching China\u2019s first-ever digital fashion show, meaning that its big runway event in Shanghai on Friday night will be streamed live on a special Chinese-language blog that the brand launched in December for China\u2019s luxury lovers.<\/strong><\/p>\n<p>The runway will feature celebrity Chinese model Bonnie Chen decked out in pleated chiffon skirts and black leather ballet flats. Bystanders will include famed local actress Zhou Yun, who starred in the 2010 blockbuster Let the Bullets Fly.  <\/p>\n<p><strong>The women\u2019s clothing and apparel brand represents just a small piece of parent company Compagnie Financiere Richemont\u2019s portfolio (which also includes high-end jewelry and watch behemoths Cartier and Piaget), but there\u2019s opportunity to grow in China. Women here are building their luxury buying power to buy upscale handbags, shoes and accessories\u2014and they go online to do it.<\/strong><\/p>\n<p><iframe title=\"YouTube video player\" width=\"500\" height=\"390\" src=\"http:\/\/www.youtube.com\/embed\/IBS4gtzikOs\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><a href=\"http:\/\/blogs.wsj.com\/scene\/2011\/02\/25\/chloe%e2%80%99s-china-fashion-debut-online\/\" title=\"SOURCE\">SOURCE<\/a><br \/>\n<!--break--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chloe wants to win China\u2019s web-surfing fashion followers. The French fashion label is launching China\u2019s first-ever digital fashion show, meaning<\/p>\n","protected":false},"author":1213,"featured_media":72448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1004],"tags":[2109],"class_list":["post-7766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-fashion"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x90.jpg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg"},"magazineBlocksPostAuthor":{"name":"Joshua","avatar":"https:\/\/secure.gravatar.com\/avatar\/62ee23f8f40307578d1f284ecd823d77f32da8ea35541e7dbdafeb5da1a4e877?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"1","magazineBlocksPostExcerpt":"Chloe wants to win China\u2019s web-surfing fashion followers. The French fashion label is launching China\u2019s first-ever digital fashion show, meaning","magazineBlocksPostCategories":["Fashion"],"magazineBlocksPostViewCount":135,"magazineBlocksPostReadTime":1,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg",113,150,true]},"magazine_blocks_author":{"display_name":"Joshua","author_link":"https:\/\/asiancemagazine.com\/?author=1213"},"magazine_blocks_comment":1,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/62ee23f8f40307578d1f284ecd823d77f32da8ea35541e7dbdafeb5da1a4e877?s=96&d=mm&r=g","magazine_blocks_category":"<a href=\"#\" class=\"category-link category-link-1004\">Fashion<\/a>","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/7766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1213"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7766"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/7766\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/72448"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}