{"id":7907,"date":"2011-03-08T02:03:45","date_gmt":"2011-03-08T02:03:45","guid":{"rendered":""},"modified":"2011-03-08T02:03:45","modified_gmt":"2011-03-08T02:03:45","slug":"China-Media-Push-Into-the-Web-","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=7907","title":{"rendered":"China Media Push Into the Web"},"content":{"rendered":"

As increasing numbers of Chinese go online, China’s state media outlets are aggressively expanding beyond their traditional roles as propaganda outlets and competing with private Internet companies. Xinhua, the state-run news service, recently launched a search engine, Panguso.com, in partnership with state-owned telecommunications carrier China Mobile Ltd. The move comes a few months after People’s Daily, a big state-run newspaper, started its own search engine, Goso.cn. The paper has also started its own Twitter-like messaging service.<\/strong> <\/p>\n

Meanwhile, China Central Television has launched its own online video platform, CNTV, which provides content from the monopoly broadcaster’s 20 channels, as well as content from other online-video sites. But the state-run giants face challenges as they scramble to catch up with companies such as Baidu Inc., which operates China’s largest search engine; Sina Corp., which runs China’s most active Web-based messaging service; and Youku.com Inc., China’s biggest video website.<\/p>\n

“Expanding into Internet services is both an opportunity and challenge for state-owned media,” a CCTV spokesman said in a written response to questions from The Wall Street Journal. “Since the Internet market is a fully open and competitive area, state-owned media face difficulties and problems with low marketization and so on, compared with newly emerged private Internet companies.”<\/strong><\/p>\n

SOURCE<\/a>
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