{"id":7908,"date":"2011-03-08T02:03:41","date_gmt":"2011-03-08T02:03:41","guid":{"rendered":""},"modified":"2011-03-08T02:03:19","modified_gmt":"2011-03-08T02:03:19","slug":"The-Don-Draper-of-Asia","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=7908","title":{"rendered":"The Don Draper of Asia"},"content":{"rendered":"<p><strong>Asia\u2019s contemporary Don Draper is not a man in a sharp suit\u2014you\u2019re more likely to find him in a wet suit, surfing the waves of Bali. And his ads aren\u2019t limited to the tools of the \u201cMad Men\u201d era. John Merrifield, \u201ccreative at large\u201d for TBWA Asia-Pacific, goes far beyond the billboard: Recent campaigns included suspending men from the top of a building to run along the side of a skyscraper.<\/strong><\/p>\n<p><strong><em>TBWA\\Asia-Pacific Singapore Creative At Large John Merrifield<\/em><\/strong><br \/>\n<iframe title=\"YouTube video player\" width=\"450\" height=\"390\" src=\"http:\/\/www.youtube.com\/embed\/MnGQZZhk7CM\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>The sheer number of consumer messages that \u201cassault the public\u201d has increased exponentially in the past few years, Mr. Merrifield says. \u201cRight now we\u2019re at a point where we in the advertising industry have to look at the negative impact of what we do as well as the positive.\u201d  He has won multiple times at the Cannes Lions International Creative Festival and picked up some Clio Awards\u2014two of advertising\u2019s leading prizes\u2014and has also sat on the juries that pick the winners. He was named Asia Creative of the Year in 2004 and 2008 by Media Magazine. His parent firm, TBWA Worldwide, was named Agency of the Year by AdWeek Magazine in 2008.<\/p>\n<p><strong>This Friday, Mr. Merrifield will speak at Semi-Permanent, an international creative conference in Hong Kong. Born and raised in San Francisco, he has lived in Asia since 1980, when he first landed in Indonesia to surf. Hong Kong was his home from 1997 to 2000.  \u201cI get more culture shock when I go back to the States and Europe,\u201d says Mr. Merrifield, 52, now based in Singapore and Bali. \u201cEvery time I land [in Asia] I just think, thank God I\u2019m home.\u201d<\/strong><\/p>\n<p><strong><em>John Merrifield on Puma at Cannes 2010<\/em><\/strong><\/p>\n<p><iframe title=\"YouTube video player\" width=\"450\" height=\"390\" src=\"http:\/\/www.youtube.com\/embed\/dQuB4sHGwcI\" frameborder=\"0\" allowfullscreen><\/iframe><br \/>\n<a href=\"http:\/\/blogs.wsj.com\/hong-kong\/2011\/03\/08\/the-don-draper-of-asia\/\" title=\"SOURCE\">SOURCE<\/a><br \/>\n<!--break--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Asia\u2019s contemporary Don Draper is not a man in a sharp suit\u2014you\u2019re more likely to find him in a wet<\/p>\n","protected":false},"author":1213,"featured_media":72448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[],"tags":[],"class_list":["post-7908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x90.jpg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg"},"magazineBlocksPostAuthor":{"name":"Joshua","avatar":"https:\/\/secure.gravatar.com\/avatar\/62ee23f8f40307578d1f284ecd823d77f32da8ea35541e7dbdafeb5da1a4e877?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"1","magazineBlocksPostExcerpt":"Asia\u2019s contemporary Don Draper is not a man in a sharp suit\u2014you\u2019re more likely to find him in a wet","magazineBlocksPostCategories":[],"magazineBlocksPostViewCount":160,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg",113,150,true]},"magazine_blocks_author":{"display_name":"Joshua","author_link":"https:\/\/asiancemagazine.com\/?author=1213"},"magazine_blocks_comment":1,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/62ee23f8f40307578d1f284ecd823d77f32da8ea35541e7dbdafeb5da1a4e877?s=96&d=mm&r=g","magazine_blocks_category":"","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/7908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1213"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7908"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/7908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/72448"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}