{"id":8209,"date":"2011-04-04T20:04:42","date_gmt":"2011-04-04T20:04:42","guid":{"rendered":""},"modified":"2011-04-06T05:04:17","modified_gmt":"2011-04-06T05:04:17","slug":"Prepare-for-the-Arrival-of-Chinese-Tourists","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=8209","title":{"rendered":"Prepare for the Arrival of Chinese Tourists"},"content":{"rendered":"

China is poised to become the world\u2019s second-largest tourism market in the next two years, but is the world ready for the flood of Chinese travelers? According to a new study from the Boston Consulting Group, the answer is no.<\/strong> <\/p>\n

Chinese consumers, thanks to rising incomes and a bustling economy, are powering a travel boom that\u2019s set to catapult China\u2019s tourism market past Japan\u2019s by 2020, the study says. According to BCG\u2019s projections, China\u2019s combined domestic and international tourism revenues are expected to increase 14% annually for the next 9 years \u2014 creating a 5.5 trillion-yuan, or roughly $838 billion, tourism market, up from 1.5 trillion yuan last year \u2013 with revenues from outbound Chinese tourism alone expected to grow a whopping 381% over that span.<\/p>\n

Despite the eye-popping numbers, the research group says, few companies in or outside the country have equipped themselves to cater to the swelling crowds of Chinese voyagers. Among the most obvious indications of how unprepared the industry is for the coming wave of Chinese tourism, the study says, is the failure of many restaurants, hotels and airports to use Chinese characters on signs and menus\u2014a simple gesture that would help them attract China\u2019s international travelers and keep them coming back.<\/strong> <\/p>\n

Chinese tourists splurge on French tax-free luxury<\/em><\/strong><\/p>\n