{"id":8222,"date":"2011-04-05T23:04:35","date_gmt":"2011-04-05T23:04:35","guid":{"rendered":""},"modified":"2025-10-15T11:50:58","modified_gmt":"2025-10-15T11:50:58","slug":"a-taste-of-indian-food-in-manhattan","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=8222","title":{"rendered":"A Taste of Indian Food in Manhattan"},"content":{"rendered":"

Organizing a food festival that aims to introduce the average American Joe to the diversity of Indian cuisine in Manhattan, just a few blocks away from a neighborhood known as Curry Hill for its many Indian restaurants, may appear curious. Yet the inaugural Varli Food Festival, which will take place April 7, has attracted quite a lot of attention: Close to 600 people are set to attend the event, for which tickets have already sold out. Around 30 restaurants and 14 high-profile chefs, including celebrity chef Sanjeev Kapoor will be participating.<\/strong><\/p>\n

\u201cThe aim of the event was to attract people who don\u2019t eat Indian food and to give them an opportunity to try samplers,\u201d says Varli Singh, the event\u2019s organizer. She said the pattern of ticket sales showed there is an equal interest among Indian expats living in New York. Ms. Singh, 33, is the publisher and editor-in-chief of Varli Magazine, a monthly that is distributed across restaurants in the U.S.\u2019s Northeast.<\/p>\n

One of the aims of the festival is to showcase the diversity of Indian food, an aspect that has been overshadowed by cultural stereotypes, according to Mr. Kapoor. \u201cUnfortunately for many foreigners Indian food is chicken tikka masala, naan, tandoori chicken or saag paneer,\u201d he says. The festival advertises itself as a food, wine and dessert-tasting event, an odd combination since Indian cuisine is rarely matched with wine.<\/strong><\/p>\n

SOURCE<\/a>
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\nCalling all Indian Food Lovers in Manhattan!!<\/p>\n","protected":false},"excerpt":{"rendered":"

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