{"id":8431,"date":"2011-04-19T02:04:28","date_gmt":"2011-04-19T02:04:28","guid":{"rendered":""},"modified":"2011-04-19T02:04:28","modified_gmt":"2011-04-19T02:04:28","slug":"Green-a-Tough-Sell-in-China","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=8431","title":{"rendered":"Green a Tough Sell in China"},"content":{"rendered":"

While hopes are high that China\u2019s shoppers can help solve what ails the global economy, don\u2019t count on them to do the same for the environment. Such at least is the message of a new study on China\u2019s green movement from OgilvyEarth, a division of advertising agency Ogilvy & Mather. According to the study, which was based on a survey of 1,300 consumers, less than 24% of Chinese people believe they have the ability to personally solve environmental problems, while 69% of see the planet\u2019s future residing in the hands of the government.<\/strong><\/p>\n

That sentiment contrasts sharply with the U.S., where 56% of consumers think they can personally make a difference environmentally and only 20% think the government in more capable of protecting the Earth. Believing they have the power to make a positive impact doesn\u2019t mean U.S. shoppers always exercise it, Ogilvy says. Many Americans, the study notes, are afflicted with so-called \u201cGreen Guilt\u201d \u2013 the feeling that, by purchasing a newspaper instead of reading the news online or plopping down for a flat-screen television, one has committed a sin against the environment.<\/p>\n

Believing they have the power to make a positive impact doesn\u2019t mean U.S. shoppers always exercise it, Ogilvy says. Many Americans, the study notes, are afflicted with so-called \u201cGreen Guilt\u201d \u2013 the feeling that, by purchasing a newspaper instead of reading the news online or plopping down for a flat-screen television, one has committed a sin against the environment. In China, the study found, consumers are too confused to feel guilty. Despite weaving environmental messages into primary school curricula, the government hasn\u2019t taught people how to take an active approach to preventing pollution or living sustainably, says Kunal Sinha, the study\u2019s lead author.<\/strong> <\/p>\n

SOURCE<\/a>
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While hopes are high that China\u2019s shoppers can help solve what ails the global economy, don\u2019t count on them to<\/p>\n","protected":false},"author":1213,"featured_media":72448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[],"tags":[],"class_list":["post-8431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x90.jpg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg"},"magazineBlocksPostAuthor":{"name":"Joshua","avatar":"https:\/\/secure.gravatar.com\/avatar\/62ee23f8f40307578d1f284ecd823d77f32da8ea35541e7dbdafeb5da1a4e877?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"While hopes are high that China\u2019s shoppers can help solve what ails the global economy, don\u2019t count on them to","magazineBlocksPostCategories":[],"magazineBlocksPostViewCount":143,"magazineBlocksPostReadTime":2,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg",113,150,true]},"magazine_blocks_author":{"display_name":"Joshua","author_link":"https:\/\/asiancemagazine.com\/?author=1213"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/62ee23f8f40307578d1f284ecd823d77f32da8ea35541e7dbdafeb5da1a4e877?s=96&d=mm&r=g","magazine_blocks_category":"","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/8431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1213"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8431"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/8431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/72448"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}