{"id":9373,"date":"2011-06-21T02:06:47","date_gmt":"2011-06-21T02:06:47","guid":{"rendered":""},"modified":"2011-06-21T02:06:49","modified_gmt":"2011-06-21T02:06:49","slug":"Dev-Patel-in-new-commercial-shown-in-Asia-and-America","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=9373","title":{"rendered":"Dev Patel in new commercial shown in Asia and America"},"content":{"rendered":"<p>Chef Jamie Oliver and <strong>Slumdog Millionaire star Dev Patel<\/strong> appear in a new TV campaign to encourage tourists to come to Britain.<\/p>\n<p><strong>The campaign, entitled VisitBritain<\/strong>, also persuade those coming from abroad to enjoy the mood of celebration that extends from the recent Royal Wedding to the Queen\u2019s Diamond Jubilee and the 2012 Games.<\/p>\n<p>This global TV campaign marks the start of a major marketing push and <strong>will be shown in Britain\u2019s key inbound tourism markets such as the US, China and India<\/strong>.<\/p>\n<p>Shot all around Britain, the adverts will be seen on BBC World News in Europe and on BBC America, and on slots donated<strong> by the Wimbledon Lawn Tennis Museum across the Americas and Asia<\/strong>.<\/p>\n<p>The adverts will also be accompanied by a short film from each celebrity which will be shot in a British location of their choice.<\/p>\n<p>VisitBritain chief executive Sandie Dawe said: &#8216;This is our first global TV campaign for 10 years and marks the start of an ambitious marketing programme.&#8217;<\/p>\n<p>Actor and Bond villain Toby Stephens provides the voice-over for the adverts while actor Rupert Everett, actress Dame Judi Dench and model Twiggy also star.<\/p>\n<p>Yes, it&#8217;s a commercial that encourages travel to Britain but <strong>Dev Patel<\/strong> and Jamie Oliver are American household names.<\/p>\n<p><object id=\"flashObj\" width=\"480\" height=\"270\" classid=\"clsid:D27CDB6E-AE6D-11cf-96B8-444553540000\" 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