{"id":9390,"date":"2011-06-22T05:06:40","date_gmt":"2011-06-22T05:06:40","guid":{"rendered":""},"modified":"2011-06-22T05:06:40","modified_gmt":"2011-06-22T05:06:40","slug":"Asian-tech-fair-spotlights-tablets-smartphones","status":"publish","type":"post","link":"https:\/\/asiancemagazine.com\/?p=9390","title":{"rendered":"Asian tech fair spotlights tablets, smartphones"},"content":{"rendered":"

Tablet computers and smartphones take centre stage at a major Asian telecoms fair<\/strong> that opens on Tuesday, with struggling phone manufacturer Nokia making a new push to reverse its eroding fortunes.<\/p>\n

Industry behemoth Apple, whose iPad has a stranglehold on the tablet market, will be absent from the CommunicAsia expo<\/strong>, preferring to stage its own iconic events in California<\/strong>.<\/p>\n

But Nokia will be back after a 10-year absence as the troubled Finnish giant looks to make a big splash<\/strong> in a bid to regain its market share, which has been eaten up by Apple and other rivals.<\/p>\n

It will be joined by Asian brands as well as BlackBerry maker Research in Motion (RIM) of Canada <\/strong>at the four-day trade event.<\/p>\n

Nokia’s chief executive Stephen Elop will deliver a keynote address on Tuesday<\/strong> in which he will provide an overview of the company’s new strategy and an update on its partnership with US software giant Microsoft.<\/p>\n

Elop is also expected to speak on the importance of the regional market to Nokia<\/strong>, which accounted for at least eight out of every 10 phones sold in Asia<\/strong> in its heyday, according to CommunicAsia.<\/p>\n

Nokia declined to say why the company decided to return to the expo after its last participation in 2000<\/strong> but one analyst said the move showed how important the region is to the company’s future<\/strong>.<\/p>\n

In the intervening period, Nokia had held solo exhibitions outside the CommunicAsia venue in what was seen in the industry as a sign of supreme confidence in its brand<\/strong>.<\/p>\n

But times have changed<\/strong> after Apple and other companies like Samsung eroded the Nokia hegemony.<\/p>\n

While it remains the world leader in mobile phone handsets, Nokia has seen its global market share dwindle<\/strong>.<\/p>\n

Nomura Equity Research forecast in a report that Nokia’s market share<\/strong> in terms of the number of units sold – for both smartphones and feature phones – is expected to decline<\/strong> from 25.1 percent in the first quarter of this year to 19.9 percent in the fourth quarter.<\/p>\n

In the smartphone sector, the decline is steeper<\/strong>, from 25.5 percent in the first quarter to 13.1 percent in the fourth quarter, according to Nomura.<\/p>\n

Until competitive new products are launched, “it is hard to see how management can arrest this decline”, the report said.<\/p>\n

While pleased with Nokia’s return, show organiser Singapore Exhibition Services says this year’s fair – held for the first time at the massive Marina Bay Sands exhibition centre – will also feature a number of first-timers including social game titan Zynga<\/strong>.<\/p>\n

San Francisco-based Zynga is the creator of massive hits such as FarmVille and Cafe World <\/strong>that have drawn millions of followers globally.<\/p>\n

A spokesman for RIM said the Canadian handset maker will be displaying its Playbook computer tablet and new BlackBerry Bold 9900 touchscreen smartphone at its booth<\/strong>.<\/p>\n

Chinese telecom giant Huawei Technologies, which has been a part of CommunicAsia since 2000 and boasts the biggest exhibit space this year, will showcase its new Huawei MediaPad tablet that runs on Google’s Android platform<\/strong>.<\/p>\n

Source AFP<\/em>
\n<\/p>\n","protected":false},"excerpt":{"rendered":"

Tablet computers and smartphones take centre stage at a major Asian telecoms fair that opens on Tuesday, with struggling phone<\/p>\n","protected":false},"author":1,"featured_media":72448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"magazineBlocksPostFeaturedMedia":{"thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","medium_large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","1536x1536":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","2048x2048":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-highlighted-post":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-medium":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-featured-post-small":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x90.jpg","colormag-featured-image":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-default-news":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg","colormag-featured-image-large":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-block-extra-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-small-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg","colormag-elementor-grid-medium-large-thumbnail":"https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg"},"magazineBlocksPostAuthor":{"name":"Admin","avatar":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g"},"magazineBlocksPostCommentsNumber":"0","magazineBlocksPostExcerpt":"Tablet computers and smartphones take centre stage at a major Asian telecoms fair that opens on Tuesday, with struggling phone","magazineBlocksPostCategories":["News"],"magazineBlocksPostViewCount":127,"magazineBlocksPostReadTime":3,"magazine_blocks_featured_image_url":{"full":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"medium":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u.jpg",113,170,false],"thumbnail":["https:\/\/asiancemagazine.com\/wp-content\/uploads\/u-113x150.jpg",113,150,true]},"magazine_blocks_author":{"display_name":"Admin","author_link":"https:\/\/asiancemagazine.com\/?author=1"},"magazine_blocks_comment":0,"magazine_blocks_author_image":"https:\/\/secure.gravatar.com\/avatar\/53e6cdc30765aade0129f85e5aeb50124b1d3f5bb9a70373be31e4eb328371e0?s=96&d=mm&r=g","magazine_blocks_category":"News<\/a>","_links":{"self":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/9390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9390"}],"version-history":[{"count":0,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/posts\/9390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=\/wp\/v2\/media\/72448"}],"wp:attachment":[{"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiancemagazine.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}