US Demographics are changing & marketers get ready!

By 2050, more than half of the U.S. population will be non-white (African-American, Asian, Hispanic). This dynamic growth represents not only significant cultural shifts, but also one of the more remarkable marketing opportunities in history. Companies get your budgets ready!

Topline Multicultural Buying Insights
Asian American Shoppers
* Tend to spend more in club stores (Asian Americans represent 3.0% of CPG total spending, but 5.5% of dollars spent in warehouse clubs.)
* Tend to spend more on categories for babies and children
* Are more likely to eat outside of the home

Topline Multicultural Media Insights
Asian American Media Consumers
* More likely to have newer technology (DVD, HD, Digital Cable)
* Tend to watch less TV

www.nielsen.com