Shiseido and Chinese Men: A Groom Boom?
As cosmetics maker Shiseido Co. looks to grab a bigger slice of the bulging Chinese market, it may be worth tailoring more products to the other half of the population: men.
As in Japan, men’s fashion magazine articles with how-tos on skin care and styling are cropping up at a clipped pace in China. And while there’s no immediate suggestion that the male population of China is on the verge of emulating Japan’s “herbivore” youth, China’s “groom boom” is expected to boost the bottom line at cosmetic giants like Japan’s Shiseido and Kao, keen to unlock potential in underdeveloped markets overseas.
According to a report released by London-based Euromonitor International last month, China’s market for men’s products is set to grow at five times the rate of its North American counterpart leading up to 2014. The research firm expects annual growth of 29% through 2014, a pace that dwarfs the sluggish counterparts in North America and Europe.
Mario Badescu has a very popular mens’ line. I just love Mario Badescu’s acne control products (infamous pink drying lotion)and facial masks! I think it is cool for men to use skincare products and aftershave! Older men look amazing these days with all of the grooming products out there.
I like good grooming in a man but please do not own more products than I do. That sets off the red flag in my head! Only one of us can be the pampered princess, do you get what I am saying?