More buy Lunar New Year goodies online
It’s a tradition to hit the shops to buy Lunar New Year goodies. But as internet-enabled mobile devices gain popularity, that tradition has gone online.
Kueh Bangkit remains the all-time favourite Lunar New Year cookie, according to the latest Yahoo! Search Trend results. Singaporeans are also searching Kueh Lapis, Pineapple tarts, Bak Kwa, Love Letters and Abalone.
But they are not just searching Lunar New Year goodies, they’re also buying online. Fiona Shi, who is a frequent online shopper, said: “Unfortunately, time just doesn’t permit me to go down to town. I’d like to enjoy the festivity, but it is just a better alternative.”
Giving customers the online alternative is Yang Yang cookies which said online orders accounted for up to three per cent of total sales last year.
“This year, so far, we saw a tremendous jump in the number of people who came to our website to buy our cookies. This range from our old customers of last year and new customers,” said Yang Yang Cookies spokesperson Cho Peilin. “A lot of them have also gained confidence in the ability of the business of delivering. So the amount in each order has also increased. Overall, I would say online sales amount to five per cent,” added Cho.
Never underestimate the wisdom of Chinese Philosophy!
This year is very important for Love Letters! I am sending mine out for Valentine’s Day and they will be very special. I have wonderful stationery with my signature scent and of course my trademark red velvet lip seal!
The little ones in my life get cute cards shaped like lollipops with a fun toy inside. I usually add a trivia question and when they figure it out they are so proud to announce the answer to me!
It is a known fact that more Asians buy online than any other ethnic group. Asians are much more internet savvy than any other ethnic group as well!
FYI If you don’t speak Mandarin and cannot negotiate with shop owners in Korea and Hong Kong, the other place to get great bargains is online. I was born to shop and let me tell you there are deals offered strictly online by leading retailers are that not offered at the store. Reason being, that they are trying to increase the traffic of their online shoppers. The profit margin is greater for them in that channel of the market.