The Power of Like: How Brands Reach and Influence Fans Through Social Media

comScore and Facebook provide information about the reach and frequency of social media brand impressions — whether that’s content brands post themselves, information re-shared, or social marketing ad units — to help marketers attract a larger audience. Not only should brands pay attention to their fans, but also the friends of those fans, especially as Millennials value their friends’ opinions on social networks. comScore and Facebook offer strategies, information about where Facebook users are spending most of their time, and in turn, insights about where brand messages are reaching consumers. As Facebook and other social networks become increasingly essential for marketing to Millennials, this research provides brands with valuable tools for leveraging their presence online. Cost: Free.

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