Apple chief Cook to debut hot new iPhone
Apple’s Tim Cook is expected to kick off his reign as chief executive on Tuesday by unveiling a hot new iPhone model that some analysts are predicting will be a bestseller. Cook will be filling the shoes of legendary Apple co-founder and pitchman Steve Jobs, who surrendered the California company’s helm in August due to health reasons.
Jobs, 56, who underwent an operation for pancreatic cancer in 2004 and a liver transplant in 2009, remains with Apple as chairman of the board of directors. Apple is holding the event in an intimate auditorium at its Cupertino headquarters and has invited only select press to be present for Cook’s on-stage debut as chief executive.
“For a moment tomorrow, all eyes will turn toward San Francisco and most activity will cease when Apple introduces the iPhone 5,” said analyst Roger Kay of Endpoint Technologies Associates. “This event will be Tim Cook’s first time out as the undisputed leader of Apple, and so it will be a test for him,” Kay added. The iPhone 5 is what analysts and others have taken to calling the new generation in Apple’s sizzling smartphone line.
It’s all about trading up these days! The minute you go out and settle on something, a much better piece of merchandise enters your world.
I am always afraid to settle on an Apple product because just when you do they deliver a much better version to the marketplace. Will it end with the iPhone 5?? I think not. All of their products are great but trading up is a neverending practice with the Apple folks. Kind of like getting engaged to a guy just to find out that the minute you commit a much better version is waiting for you right around the corner. No wonder marriage is going out of style. Too confusing.