Jenny Shimizu had teamed up with “online concept boutique” House of Exposure
Jenny Shimizu had teamed up with “online concept boutique” House of Exposure and lipstick guru Poppy King to create the perfect red—Helmut Red, an homage to Helmut Newton.
“That’s the thing that I love about this red,” she said. “You can do a weird green eye shadow with a strange teal-black eyeliner… You can pretty much do anything with it because of the blue base underneath. Creating a universal red is really a challenge, but this one looks good on so many different people.” Harper used Shimizu to prove her point, applying several coats of the “glossy, incredibly emollient” formula to her makeup-free companion.
Starting this week, the entire city can glimpse Shimizu in all her made-up glory: posters featuring the occasional model in the buff, and wielding a baseball-bat-sized lipstick tube, are being plastered across downtown Manhattan as part of a guerilla ad campaign dreamt up by House of Exposure founder Periel Aschenbrand.