Chocolates have found their way into the hearts of many Indians. While

Chocolates have found their way into the hearts of many Indians. While the more mature chocolate markets across Europe are experiencing a slowdown, the Indian chocolate industry is thriving.

India is the world’s fastest growing market for chocolates – registering an annual growth of 25 per cent.

Chocolates appeal to a wide range of consumers, but 70 per cent of chocolate consumption in India takes place in the cities.

Over the years, chocolate has started to take a bite out of the traditional sweets market as the preferred choice among Indians.

Rising income levels, attractive packaging and reasonable prices are also helping to fuel the demand.

This growth in the chocolate industry has attracted many foreign brands into the market.

They are opening exclusive outlets to lure the country’s swelling population of chocolate lovers.

Home grown brands may offer tastier varieties, but imported chocolate brands still appeal to the status conscious.

But, all is not as sweet as following the high cost of raw materials and health concerns.

Still, analysts feel the industry has growth potential.

Source AP