For the week of New York Fashion Week, the brand is staging

For the week of New York Fashion Week, the brand is staging a pop-up market at the historic Pier 57, aka the SuperPier, on Hudson River Park.Dubbed Opening Ceremony BTW (by the water), the pop-ups will be staged in shipping containers. Vendors, all of whom will be powered by Square, include DKNY Exclusively for Opening Ceremony, Rihanna for River Island, as well as specialty food vendors like Asia Dog, Café Habana, Spur Tree and the Dominique Ansel Bakery.

Opening Ceremony was founded in 2002 by two friends from UC Berkeley, Carol Lim and Humberto Leon, as a place to share their passions for travel, art, and fashion. Inspired by a trip to Hong Kong, the two decided to leave their jobs in corporate fashion to realize their unique dream.

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