At a Target store in West Hollywood, about 10 minutes after the

At a Target store in West Hollywood, about 10 minutes after the 8 a.m. launch of the retailer’s much-anticipated 3.1 Phillip Lim collection, many of the roughly 150 shoppers who had waited in line in the wee hours were still milling about the already stripped racks.

They been let into the store in groups of five. Although some had half-jogged to the display of womenswear, menswear and accessories, the shoppers were largely polite to each other, friendly even, as they heaped armfuls of dresses and tops into shopping carts.

As expected, the purses — including a selection of bags modeled after Lim’s popular Pashli line and already sold out online — were quickly snatched up. But then Target workers rolled out a pallet piled high with more bags to replenish the racks.

Shoppers quickly swooped in to a tight circle around the pile, hovering, agitated, as workers loaded the purses on the display and barked at those who got too close.

As soon as the OK was given, fashionistas by the fistful swarmed toward the bags, creating a 30-second scramble of shouting and flailing arms before the crowd picked the rack clean.

Check out the cattle call at LAtimes.com

Looks like consumers are feeling more confident in the US economy!