Happy Valentine’s Day to your loved ones! In Japan, Valentine’s Day is

Happy Valentine’s Day to your loved ones!

In Japan, Valentine’s Day is typically observed by girls and women presenting chocolate gifts (either store-bought or handmade), usually to boys or men, as an expression of love, courtesy, or social obligation.

White Day was first celebrated in 1978 in Japan. It was started by the National Confectionery Industry Association as an “answer day” to Valentine’s Day on the grounds that men should pay back the women who gave them chocolate and other gifts on Valentine’s Day.