The Ultimate category_ide to Measuring Your Pinterest Marketing Success
Pinterest launched free analytics for all users with a verified account. Finally, marketers have the ability to truly measure the success of their Pinterest marketing efforts!
For those of you still plucking the petals off your social media flower saying, “Pinterest is worth my time, Pinterest is not worth my time, Pinterest is worth my time, Pinterest is not … ” stop and take a look at this stat from comScore: Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites.
But how do you know it was a good idea to take the Pinterest plunge? By measuring your Pinterest marketing using analytics, of course! In this post, we’ll delve into everything you need to know to measure the success of your Pinterest marketing — now that some new, critical tools have rolled out to help you do it. Let’s get started.
The Two Most Important Measures of Pinterest Success
When it comes to measuring your Pinterest success, there’s two main items to look at:
1) How is my Pinterest account performing on Pinterest? You want to understand how your actual business account is performing. This will provide insights into engagement on Pinterest, following growth, and overall reach.
2) How is my Pinterest account contributing to my overall marketing? Just as important as success on Pinterest is how Pinterest is integrated with your overall marketing strategy. As we say time and time again, none of your marketing efforts should live in a silo. Understanding Pinterest’s part in your marketing can illustrate how many visitors, leads, and ultimately, customers, Pinterest is driving for your business.