Tiger Woods was the No. 1 golfer in the world when he

Tiger Woods was the No. 1 golfer in the world when he emerged bruised from a car accident outside his home on Thanksgiving night 2009, and his reputation was tarnished by his subsequent admission of marital infidelities. Now, after two years of injuries, lackluster play and damage control, he appears to be turning a professional corner.

Woods is no longer ranked in the top 50, but he has gradually improved his game, helping the United States win the Presidents Cup in Australia last weekend. He has also worked to repair his public image.

Rolex, the watchmaker, and Fuse Science, a sports nutrition start-up, had enough confidence in Woods to sign sponsorship deals with him. Although the details were not released, they replace only a fraction of the income Woods lost when AT&T, Accenture, Gatorade, Gillette and others cut ties with him. And at his peak, he might not have entered these partnerships, branding experts say.

http://www.nytimes.com/2011/11/25/sports/golf/woods-begins-comeback-with-new-sponsorship-deals.html?_r=2