The Latest & Greatest from Beautypress Spotlight Day Press Event

The highlight of this week, is one of my all time favorite events – Beautypress’ Spotlight Day at Midtown Loft & Terrace which brings together beauty bloggers, editors, journalists and amazing exhibitors from all across the country and even abroad! This exclusive beauty product showcase is always an opportunity to mingle with other beauty insiders and meet the faces behind the brands. It’s a real treat to hear the stories behind each company from the founders/owners themselves, and the passion and knowledge they all have in presenting their product lines. We had the pleasure of learning about 12 new and known brands featuring launches in skincare, hair, cosmetics, and fragrance not to mention a luxury subscription box service and onsite manicures.

The energy and fun began as soon as we checked in with an optional mini photo shoot in front of the style stage by Stylinity, which is a unique fusion of social media with fashion and online shopping. It allows you to scan and recommend products and share on social media for friends and fans to comment and even purchase online. And with so many exciting brands to discover, picking which products to share was quite the challenge. After enjoying a pick me up coffee from artisanal Italian coffee roaster Filicori Zecchini, and delicious baked treats from Le Pain Quotidien, I went off to sample some products. Here is my recap of all these amazing brands:

For makeup lovers:

Tat2U Make Up
This brand specializes in extreme color with highly pigmented and vibrant palettes. With a full array of products Tat2U has everything from temporary body art to hair powder tints to neon colored eye shadows. Experiment with bright colors for your eyes, lips and hair and let your creative side take over. Extreme Care is made with high quality ingredients and many looks and colors to chose from.
www.tat2u.com

Armour
A local brand, founded in Brooklyn by rocker, model, and mom Theo Kogan, Armour Beauty was developed out of her need for a lip gloss formula that would last through her performances. These lip glosses not only moisturizes your lips but they have some serious staying power and are cruelty free, and environmentally friendly. Their newly launched line, Armour V is vegan and available in a beautiful assortment of colors.
www.armourbeauty.com

In the category of Skincare:

Lindi Skin
Lindi Skin is the first complete skincare line designed specifically for the unique needs of people undergoing cancer treatment and formulated with the help of dermatologists, oncologists, nurses, patients and skin care formulators. Its specially designed products treat the specific side effects of radiation and chemotherapy and are hypoallergenic, gentle and soothing from the highest quality ingredients to encourage healing and replenish skin.
www.lindiskin.com

C?TZ
This skincare brand developed by a board certified plastic surgeon specializes in providing healthier sunscreens and offers a full range for several different skin types/concerns. All products feature a gentle mineral complex with a smooth texture that is easy to blend into your skin and is free of chemicals, oils and fragrances while also providing highly effective sun protection using zinc oxide and titanium dioxide. Most exciting for me was to learn about the natural sunscreen, and the sensitive formula sunscreen.
www.cotz.com

Monthly Express
Subscription boxes have received some widespread attention this year, and Monthly Express is no exception. This luxury membership based subscription service offers soul-nourishing and high-end boutique products delivered monthly to your doorstep.It features full size unique brands that are often hard to find and exclusive, and focus on making you feel pampered and rejuvenated from the moment you open up their signature white linen box.
www.monthlyexpress.com

Indigena
Indigena is a wellness beauty brand that focuses on natural ingredients and the naturally found elements that can be incorporated into products for healing and rejuvenation. Their newly launched Spring/Summer collection includes products like their Iceberry Mist and Bake Apple Bliss Sugar Scrub which feature bake apples, iceberg water, and Labrador Tea for glowing healthy skin.
www.indigenaskincare.com

Beautiful Hair & Haircolor:

My Amazing Blow Dry Secret
For the girl-on-the-go this line is a must have and works well for all hair types. It promises to speed up drying time by speeding up the evaporation of water from hair strands while hydrating and protecting hair during styling. This system of 3 products work together to give you amazingly styled hair in half the time! I’m most excited to try the multi-purpose styler, Quick Dry Shake’n Spray which is an exclusive two-part formula with quick-dry agents in the top clear half, and conditioners, moisturizers, thermal protectors and frizz fighters in the bottom pink half. After mixing it turns into a beautiful pink solution ready for use.
www.myamazingblowdrysecret.com

Framesi
For hair color care Framesi is the go-to brand used by professional hairdressers. This Italian brand has been supporting professional hairdressers with premium products all the way back since 1945. This is an exclusive brand that is sold only to licensed hairdressers so check out their products so you can be fully informed before your next trip to the salon.
www.framesicolorlover.com

Across the Globe:
I always gravitate towards brands created abroad, especially German, Swiss and Asian lines, so was especially pleased to learn about a few German brands which seemed to call attention to their country’s proud heritage of fine and hearty ingredients. From alcohol beverages to fragrance and makeup, each brand represents the attention to great quality. I had my first taste of Schöfferhofer Grapefruit, a combination of sparkling smooth beer blended with grapefruit juice, a fresh and crisp drink which was delicious!
www.schoefferhofer.us

ARTDECO
This amazing global brand is Germany’s number one makeup brand and is known for their high quality cosmetics, reasonable prices, and innovative packaging. I was fascinating by how easily it was to create your own custom palettes by inserting your selected individual shades into the magnetic case. They simply snap in and can be arranged as you like. The cases are works of art themselves, some of them designed by well known artists and designers for limited edition collections. Their Jungle Fever Bronzing Collection is amazing and brings together the feel of a tropical exotic jungle with fun and vibrant colors.
www.artdeco.com

M. Asam
Munich based skincare company M. Asam is sold on QVC in Germany and HSN is the US and specialize in formulations that blend the powerful natural benefits of grapes with today’s most innovative skincare technology. It’s a great anti-aging collection and also features a hydrating line for those who have dry skin. They address all skin types and use high quality and effective ingredients, specifically resveratrol, a powerful antioxidant.
www.asambeauty.com

Art & Scents
This German perfume company creates young, fresh perfumes which are formulated with special attention and creativity, an artistic process in itself. Art and scent combine into a unique fragrance and packaged accordingly.
www.artsandscents.com

After meeting and speaking with all the exhibitors, guests went on to enjoy the rest of the evening at the terrace for the Rooftop Party with refreshing cocktails provided by some great beverage sponsors. Among them family owned Yellow Tail Wines, the #1 imported wine brand in the US that pride themselves on bringing people together with consistent and great tasting wine. Eppa Suprafruta Sangria featured their great tasting blend of real fruit juices and premium wine from organically grown grapes which has twice the antioxidants than regular wine, a guilt-free way to indulge while giving your body and skin a beauty boost. A perfect end to an evening of beauty!