Tiffany & Co.

Tiffany & Co. Blue Book Launch Party
April 10, 2014

Celebrating with all the glamour of its great heritage, Tiffany unveiled its 2014 Blue Book tonight at the Guggenheim Museum, one of New York’s leading cultural institutions. The approximately 300 guests, including Jessica Biel, Kate Bosworth, Katie Holmes, Hilary Rhoda and Jessica Joffe, stepped into an atmosphere sparkling with gems of pure, saturated color, handcrafted in designs as diverse and exuberant as nature itself. Attendees were also treated to a one-night-only sound and light installation titled “The Diamond Sky” by the Leo Kuelbs Collection, John Ensor Parker and Glowing Bulb. This moving spectacle included mesmerizing imagery of Blue Book jewels in three-dimensional forms that filled the museum’s rotunda.

Tiffany enters new era of design with Tiffany T collection

Jeweler Tiffany & Co. is aiming for increased interest from modern consumers through the introduction of the Tiffany T collection.

The collection, the first designed by newly hired design director Francesca Amfitheatrof, features bracelets, necklaces and rings to bring Tiffany jewelry into a new era. Tiffany is looking for a new stand-out icon that celebrates creativity and the jeweler’s codes.

“A new collection that honors the traditions of Tiffany and builds on a new concept, like the T collection, if promoted properly, should resonate with a new generation,” said John Casey, senior vice president of Havas Public Relations, New York.

“Using social media to promote a new collection, particularly pieces created by a young designer, should be a key component of a brand’s marketing strategy,” he said.

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Mr. Casey is not affiliated with Tiffany, but agreed to comment as an industry expert.

Tiffany did not respond by press deadline.

A new era
As a trained jeweler and silversmith, Ms. Amfitheatrof’s designs are being heralded as the pieces that will move Tiffany into the future, according to the brand. With this notion behind the Tiffany T collection’s designs, the jeweler has placed Ms. Amfitheatrof at the forefront of its promotional materials for the pieces.
By giving face to the collection, consumers may be more inclined to browse through the line once they understand the personal inspirations behind each piece.

The pieces of the collection are the “measure of the city” of New York where Tiffany is based. Ms. Amfitheatrof aimed to capture the “power, energy and daring” of the city to appeal to global travelers.

Made of 18-karat rose, yellow or white gold and sterling silver, the pieces support the “sheer lightness of Tiffany design” and its American spirit. The jeweler began teasing the collection on social media from Aug. 15.

Since Aug. 18, when the collection officially debuted in North America, Tiffany continued its social media activity to spread awareness for the collection. In daily postings, Tiffany shared pieces and campaign images of the collection along with little bits of information about the shown item.

SOURCE: http://www.luxurydaily.com/tiffany-enters-new-era-of-design-with-tiffany-t-collection/

https://www.youtube.com/user/OfficialTiffanyAndCo

Tiffany & Co History

One of my two engagement rings is a Tiffany & Co. Classic! I lost the man but kept the ring!! I love it and will keep it forever! 🙂

I love the color “Tiffany” Blue. I even wear nail polish that color! 🙂