The business opportunities for Hollywood in China have always outweighed the challenges

The business opportunities for Hollywood in China have always outweighed the challenges of cracking the country’s heavily regulated entertainment sector. In the last few weeks from the Beijing International Film Festival to Robert Downey Jr’s Iron Man 3 tour in China, efforts by Hollywood at increasing engagement with China is evident.

At the recent Beijing International Film Festival, luxury brands also continue to align their brands with Chinese celebrities and the film industry. Below is a promo clip from IWC Schaffhausen’s “For The Love Of Cinema” gala event.