Learning Mandarin has Big Lesson for Businesses

Mark Zuckerberg’s remarkable display of language facility during his recent Q&A in Mandarin at Tsinghua University in Beijing impressed many people around the planet. But Zuckerberg’s linguistic feat clearly has much more significance than just dazzling us and his in-laws.

First, there’s the obvious. Facebook enjoys 1.23 billion active monthly users as of February, but Facebook has been blocked in China since 2009, one of several prominent social-media sites blacklisted by the Chinese government. Could Zuckerberg still be fantasizing about the day when Chinese authorities bring down their “Great Wall,” allowing Facebook access to its more than 1.3 billion citizens? You don’t need Alibaba to illustrate the economic potential.

The CEO reminded the international community of one very basic lesson: in today’s global market, effective communication functions as the starting point for successful business growth. As any good salesperson knows, speak their language and you’re halfway there — getting your message across in a local language is an essential way to foster market entry.

Amid China’s growing position as an economic superpower — it will, by some accounts, overtake the U.S. as the world’s largest economy in the very near future — there’s no surprise that more and more businesses around the world are voicing their desire to break into the Chinese economic ecosystem, with Facebook no exception.

The lessons here are profound for businesses large and small trying to tap into the mind-boggling potential of the Chinese market, and which get the importance, like Zuckerberg seems to, of language localization to their business strategy. This means everything from translating company websites (and making them culturally appropriate) to localizing mobile apps, marketing material and yes, having your sales team and top execs learn a new language. These lessons are true for China as much as they are for Russia, Brazil, India and beyond.

Businesses are seeming to get it more and more though: resistance to localization is simply bad business.

Source yahoo.com

8 thoughts on “Learning Mandarin has Big Lesson for Businesses

  • Marisa Sung

    Totally gross! 🙁 The thought of Zuckerberg having sex is a very disturbing and grotesque image. Some of the ugliest/sloppiest creatures are Billionaires today! Let us not forget Steve Cohen and his “Puerto Rican American Princess” gem of a wife! Thanks so much! 🙁

    Madonna – Physical Attraction

    Reply
  • Marisa Sung

    Learning Mandarin has a Big Lesson for Businesses!

    Mark Zuckerberg’s remarkable display of language facility during his recent Q&A in Mandarin at Tsinghua University in Beijing impressed many people around the planet. But Zuckerberg’s linguistic feat clearly has much more significance than just dazzling us and his in-laws. First, there’s the obvious. Facebook enjoys 1.23 billion active monthly users as of February, but Facebook has been blocked in China since 2009, one of several prominent social-media sites blacklisted by the Chinese government. Could Zuckerberg still be fantasizing about the day when Chinese authorities bring down their “Great Wall,” allowing Facebook access to its more than 1.3 billion citizens? You don’t need Alibaba to illustrate the economic potential.

    Here at Asiance, we have known the great value of learning Mandarin and Japanese long before Zuckerberg took Mandarin Lessons! There are so many excellent language programs out there and many of them can even be rented from your local library! You can also use youtube to get a head start like I did before ordering your own personal program. If you are a parent, hire a Mandarin Nanny (see our profile on Mandarin Nannies via The Pavilion Agency in Manhattan) so that your children will learn Mandarin from the youngest age and benefit from a one-on-one professional. Another alternative is to send them to an English/Mandarin Public School like the one in Manhattan called PS 184 Shuang Wen! Finally, mommy and me Mandarin Classes are all the rage now! They meet up from 1 hour per week to several hours per week.

    http://nycprivateschoolsblog.com/private-schools/new-mandarin-chinese-immersion-school-to-open-in-manhattan/08/02/2009/

    For your infant, buy the Mandarin picture dictionary for babies. I started with that along with “Mommy and me” classes with my little goddaughter Jen. The “mommy and me” Mandarin classes are the best due to the interaction and the use of actual objects that are referred to in Mandarin. We continue to have a great deal of fun while learning so many valuable lessons! The most popular languages for the Global Business Community are Mandarin, Japanese, Arabic, Portuguese (not Spanish) and German. Now with the revolutionary help of my hearing aids, I am trying to make up for all of the lost time! 🙂

    P.S. 184 Shuang Wen School

    Reply
  • Marisa Sung

    Learning Mandarin has Big Lesson for Businesses!

    Mark Zuckerberg’s remarkable display of language facility during his recent Q&A in Mandarin at Tsinghua University in Beijing impressed many people around the planet. But Zuckerberg’s linguistic feat clearly has much more significance than just dazzling us and his in-laws. First, there’s the obvious. Facebook enjoys 1.23 billion active monthly users as of February, but Facebook has been blocked in China since 2009, one of several prominent social-media sites blacklisted by the Chinese government. Could Zuckerberg still be fantasizing about the day when Chinese authorities bring down their “Great Wall,” allowing Facebook access to its more than 1.3 billion citizens? You don’t need Alibaba to illustrate the economic potential.

    I can’t stand Zuckerberg or Facebook but the point is very valid! We have known the great value of learning Mandarin and Japanese long before Zuckerberg took Mandarin Lessons! There are so many excellent language programs out there and many of them can even be rented from your local library! You can also use youtube to get a head start like I did before ordering your own specific program. If you are a parent, hire a Mandarin Nanny so that your children will learn Mandarin from the youngest age from a one on one professional. Another alternative is to send them to an English/Mandarin Public School like the one in China Town, Manhattan. Finally, mommy and me Mandarin Classes are all the rage now! They meet up from 1 hour per week to several hours per week.

    For you infant, buy the Mandarin picture dictionary for babies. I started with that book along with “Mommy and me” classes with my little goddaughter. The “mommy and me” Mandarin classes are the best due to the interaction and the use of actual objects that are referred to in Mandarin.

    The most popular languages for the Global Business Community are Mandarin, Japanese, Arabic, Portuguese (not Spanish) and German. Now with the revolutionary help of my hearing aids, I am trying to make up for all of the lost time! 🙂

    Learn basic Mandarin

    Reply
  • Anonymous

    Zuck may have been learning the language to figure out what his good wife was shouting in a moment of passion?

    Reply
  • Marisa Sung

    Thanksgiving=one of the many things that I am most grateful for this Thanksgiving is my ability to successfully hear and speak a foreign language for the first time! I am very excited to learn more and more about the fascinating Mandarin Language with the help of my Starkey Hearing Aids and my amazing Surflink Mobile and Media!

    In today’s global market, effective communication functions as the starting point for successful business growth. As any good salesperson knows, speak their language and you’re halfway there — getting your message across in a local language is an essential way to foster market entry. Amid China’s growing position as an economic superpower — it will, by some accounts, overtake the U.S. as the world’s largest economy in the very near future — there’s no surprise that more and more businesses around the world are voicing their desire to break into the Chinese economic ecosystem.

    The lessons here are profound for businesses large and small trying to tap into the mind-boggling potential of the Chinese market. This means everything from translating company websites (and making them culturally appropriate) to localizing mobile apps, and marketing. Learning Mandarin has a Big Lesson for Businesses!

    Here at Asiance, we have known the great value of learning Mandarin and Japanese! There are so many excellent language programs out there and many of them can even be rented from your local library! You can also use youtube to get a head start like I did before ordering your own personal program. If you are a parent, hire a Mandarin Nanny (see our profile on Mandarin Nannies via The Pavilion Agency in Manhattan) so that your children will learn Mandarin from the youngest age and benefit from a one-on-one professional. Another alternative is to send them to an English/Mandarin Public School like the one in Manhattan called PS 184 Shuang Wen! Finally, mommy and me Mandarin Classes are all the rage now! They meet up from 1 hour per week to several hours per week.

    http://nycprivateschoolsblog.com/private-schools/new-mandarin-chinese-im

    For your infant, buy the Mandarin picture dictionary for babies. I started with that along with “Mommy and me” classes with my little goddaughter Jen. The “mommy and me” Mandarin classes are the best due to the interaction and the use of actual objects that are referred to in Mandarin. We continue to have a great deal of fun while learning so many valuable lessons! The most popular languages for the Global Business Community are Mandarin, Japanese, Arabic, Portuguese (not Spanish) and German. Now with the revolutionary help of my hearing aids, I am trying to make up for all of the lost time! 🙂

    P.S. 184 Shuang Wen School

    Reply
  • Anonymous

    Somehow, reading about your success with the hearing devices and the joy in participating in your goddaughter’s development is more gratifying than any turkey dinner could deliver. 🙂

    Reply
  • Marisa Sung

    That is so sweet! Thank you so much. Actually my godchildren twins (James and Jennifer) are super smart and just loved attending the Mandarin Mommy and Me classes. They started at around 3 years old when I began to take them a few times a month and now that they are in grade school, they still love learning the language! We turn it into a game and play “I Spy” (In Mandarin). They are more responsible for my development as I learn more from the two of them than I do from most other people. James is responsible for all of my knowledge on Astronomy as he is obsessed with becoming an Astronaut and he coaches me on my Chess game. Jennifer performs plays starring her 25 + American Girl dolls and gives me great ideas for my screenplays! 🙂

    Wonderama – Bob sings “Kids Are People Too”

    Reply
  • Marisa Sung

    Thanksgiving=one of the many things that I am most grateful for this Thanksgiving is my ability to successfully hear and speak a foreign language for the first time! I am very excited to learn more and more about the fascinating Mandarin Language with the help of my Starkey Hearing Aids and my amazing Surflink Mobile and Media!

    Here at Asiance, we have known the great value of learning Mandarin and Japanese! There are so many excellent language programs out there and many of them can even be rented from your local library! You can also use youtube to get a head start like I did before ordering your own personal program. If you are a parent, hire a Mandarin Nanny (see our profile on Mandarin Nannies via The Pavilion Agency in Manhattan) so that your children will learn Mandarin from the youngest age and benefit from a one-on-one professional. Another alternative is to send them to a Top 10 English/Mandarin Public School like the one in Manhattan called PS 184 Shuang Wen! Finally, mommy and me Mandarin Classes are all the rage now! They meet up from 1 hour per week to several hours per week.

    For your infant, buy the Mandarin picture dictionary for babies. I started with that along with “Mommy and me” classes with my little goddaughter Jen. The “mommy and me” Mandarin classes are the best due to the interaction and the use of actual objects that are referred to in Mandarin. We continue to have a great deal of fun while learning so many valuable lessons! The most popular languages for the Global Business Community are Mandarin, Japanese, Arabic, Portuguese (not Spanish) and German. Now with the revolutionary help of my hearing aids, I am trying to make up for all of the lost time! 🙂

    Shuang Wen 2011 Lunar New Year Show P.S.184 K-109

    Too cute for words!! 🙂

    Reply

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