Korilla sounds like a mashup of Korea and Gorilla, but actually, it’s

Korilla sounds like a mashup of Korea and Gorilla, but actually, it’s the name of a wildly popular food truck emblazoned with tiger stripes that sells Korean barbecue dishes with a dollop of Mexican salsa and cheese thrown in for good measure. The English-language version of The Korea Times reports on the new food phenomenon, which was the brainchild of Edward Song, a graduate of Columbia University and Stuyvesant High School.

“Korilla was born out of the recession,” said Song. “My degree from Columbia was worth as much as the paper it was printed on.”

Korean-Mexican fusion took off when Song first introduced it to New Yorkers three and a half years ago.

Song first explored the idea of running a build-your-own-kimbap operation, until he ditched that thought to jump on the Korean-Mexican bandwagon.

“I’m no dummy,” he said. “Korean food is on the come up and the food truck trend was a perfect way to catapult Korilla into the hearts of many fans past, present and future, domestic and international.”

Build-your-own-dish is the category_iding principle behind KorillaBBQ, as it is formally known.

Customers pick the vehicle – bowl or burrito – then select a protein from a choice of ribeye bulgogi, spicy pork, chicken and homemade tofu. Next customers can add rice, kimchi, cheese and veggies, then top off the lot with one of Korilla’s secret sauces.

http://www.koreatimesus.com/?p=9869