According to Hello Kitty: The Remarkable Story of Sanrio and the Billion

According to Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon, Mickey Mouse is to Disney as Hello Kitty is to Sanrio: “The fascinating thing about Kitty is that for a cat with no mouth, she manages to both to speak to a global audience and say different things to different people,” even if more recently everyone seemed shocked to discover Hello Kitty is not a cat. The feline phenomenon’s post-modern popularity hasn’t waned around the world — there are more reiterations in the works, including a cafe, even a musical.