Filipino Internet users are the most engaged in social networking online, a
Filipino Internet users are the most engaged in social networking online, a leading online audience measurement service said Wednesday.
In a press statement, comScore said the Philippines has the highest social networking usage in the Asia-Pacific region with more than 90 percent of its entire Web population visiting a social networking site during the month of February 2010, followed by Australia (89.6 percent penetration) and Indonesia (88.6 percent penetration).
“Social networkers in the Philippines also showed the highest level of engagement on social networking sites averaging 5.5 hours per visitor in February, with visitors frequenting the social networking category an average of 26 times during the month,” the comScore statement said citing its latest report on social networking activity in the region.
“Strong engagement was also exhibited by Internet users in Indonesia (5.4 hours per visitor and 22 visits per visitor), Australia (3.8 hours per visitor and 20 visits per visitor) and Malaysia (nearly 3.8 hours per visitor and 22 visits per visitor),” the statement added.
On average, 50.8 percent of the total online population in the region visited a social networking site in February 2010, equivalent to a total of 240.3 million visitors.
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“While social networking continues to be one of the most popular and fastest growing Web activities in the world, its dynamics in the Asia-Pacific region exhibit significantly more individual market differentiation than in other global regions,” said comScore Executive Vice President for Asia Pacific Will Hodgman.
“In some markets, such as the Philippines, Australia and Indonesia, social networking is one of the most popular Web activities reaching nearly 90 percent of the entire Internet population, while other markets report less PC-based social networking penetration, which can often be attributed to the high propensity to engage in social networking via mobile devices in these markets,” he added.
ComScore, Inc. is a global leader in measuring the digital world and preferred source of digital marketing intelligence. The report is based on data from comScore’s World Metrix service.
The countries included in the report are Philippines, Australia, Indonesia, Malaysia, Singapore, New Zealand, Taiwan, Hong Kong, India, South Korea, Vietnam, and Japan.
Via The Filipino Express, In briefs section of Edition 420 22 April 2010