Freida Pinto is face of L’Oreal

Freida has now confirmed she will be fronting campaigns for L’Oreal instead. Gwyennie must be so relieved. Freida was in talks to become the new face of Estee Lauder, causing a ruffle in Gwyennie’s feathers.

“I am very moved to be joining the great L’Oreal Paris family and all these personalities: a family I am now proud to be a part of.”

Freida will be joining Evangeline Lilly and Elizabeth Banks who were also named as spokeswomen for L’Oreal Paris.

You have seen Evangeline Lilly on the TV show “Lost” and Elizabeth Banks has most recently starred in “Zack and Miri Make a Porno”. Elizabeth also starred in “The 40-Year-Old Virgin,” “Role Models,” “Seabiscuit” and “W.”

“On the eve of the Cannes Festival, to which I want to reiterate our attachment, L’Oreal Paris is delighted that these great stars of world cinema have agreed to represent our brand,” Jean-Jacques Lebel, president of L’Oreal Consumer Products, said in a statement.