Gillette brand will not renew its endorsement contract with golfer Tiger Woods,
Gillette brand will not renew its endorsement contract with golfer Tiger Woods, which ends on December 31, a company spokesman confirmed on Thursday.
The decision comes as the unit, which makes shaving gel, razors and other products, plans to phase out its Gillette Champions marketing program in the first quarter of 2011, Gillette spokesman Michael Norton said.
Woods lost several sponsors, including Accenture, AT&T, and PepsiCo’s Gatorade, in the wake of his well-documented sex scandal.
Tiger is one man who would like to see the end of 2010 for sure!
via yahoo.com