Sign O’ the Times – NYU begins offering Ethnic Marketing classes

NYU’s School of Continuing Education is offering an Ethnic Marketing: How to Target the Multicultural Consumer class. The description:

Targeting the nation’s Hispanic, African-American, and Asian-American populations is no longer a niche marketing activity. Multicultural marketing will now be a part of most marketing plans as corporations, organizations, and small-business owners access this $1.5 trillion market. In this course, multicultural marketing experts demonstrate how you can reach these groups using traditional and innovative methods. Following an overview of market trends, we focus on specific ethnic markets (Hispanic, African-American, or Asian-American) and others (gay/lesbian, people with disabilities, women). Marketing methods covered include advertising, public relations, direct marketing, events planning, community programs, online marketing, and other disciplines.

This course is applicable toward a Certificate in Marketing
It starts May 7th

Fortune 500 corporations are starting to create Multicultural Marketing groups within their organizations now! Hurry!