Tokyo Hooters Girls

The burgers, beer, and boobs chain opens in Japan. Read Paige Ferrari’s account of Hooters’ recruitment.

A week before the first Hooters restaurant opened in Tokyo late in October, five Japanese staff-in-training huddled in the bathroom to talk padding. They debated the merits of gel inserts, classic cushioned cups, and a range of inflatable bust-boosting doodads sold at Don Quijote, a Japanese chain that is sort of a mix of fetish shop and your local grocery store. One girl whispered that modeling her artificially amplified oomph prompted her own mother to ask, “What happened?” Earlier that week, as part of a lesson on proper uniforming, a visiting American manager ordered recruits to “Push UP,” cupping her hands together and gesturing toward the ceiling.

For Americans, Hooters, with more than 460 restaurants nationwide, needs no introduction. Big burgers, cold beer, and top-heavy waitresses poured into short-shorts add up to the chain’s slogan of “delightfully tacky, yet unrefined.” In Japan, however, food portions are small, women’s shoulders are modestly covered, and Pamela Anderson’s breasts are not a certified national obsession. This makes Hooters’ innuendo-heavy version of family dining an odd fit that the chain’s Japan team had to coach into reality.

And so a team of managers and image trainers flew to Japan from Texas, Illinois, and Georgia to transform 30 Japanese recruits and 10 Tokyo-dwelling foreigners into American-style Hooters girls.

I would suggest the Victoria’s Secret Wonder Bra instead of “Chicken Cutlets” as the bra makes you 2 cup sizes larger! Needless to say, it is their best selling bra and a major hit with the men! You’ll be sure to sell alot of beer and wings!
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