The Super Bowl Commercials and its Worth

February 1, 2011 Joshua 1 Comment

Aside from the usual game itself, the most anticipated part of the Super Bowl is the commercial which is aired during breaks. Companies pay high amount of money just to air specific commercial of specific products.

The Super Bowl commercials are anticipated every year as it brings the funniest and best commercials which pay the highest prices in advertising competing for the viewership which is expected at nearly 100 millions. Millions of viewers are glued to the television on that day and advertisers see this opportunity to air or plug products. All throughout the season, it is viewed by billion people in the whole world.

Some facts:

•The Super Bowl game aired on TV is the consistent highest number of viewership in the US

•As of this date, 23rd of January 2010, almost all the slots are bought already at a staggering amount of at least 2.8 Million USD per thirty seconds ad.

•The worth of a Super Bowl ad is an increase of product sales by almost fifty percent.

•Expensive rate per 30 second ad, worth millions in USD and is
increasing in amount every year

Trivia about American football
•The actual amount of time the football being played is only 11 minutes. Look at the news here.

Do you watch Super Bowl only because of the commercial?
•I watch and love football because of the game itself during the regular season. During Super Bowl, of course I watch it because of the game, then the commercials, halftime performance, cheerleaders, and as a way to party with friends too.
•According to a survey by Nielsen, 51 percent of the people watching the Super Bowl watched it because of the commercial and they enjoy the commercial more than the game. The Nielsen interviewed 25,000 households all in all, and the saying goes if there is no commercial there is no Super Bowl.

“The Super Bowl remains a singular event for engaging the broadest number of consumers at one time,” said Mark Nesbitt, president of TNS Media Intelligence. “Because it is viewed live and experienced by a majority of the country at the same time, a commercial presence on the broadcast has great significance and impact for a brand.”