Grab them by the balls
The marketing noise is not only increasing, it is increasing exponentially. And because of that, we are creating an attention deficit culture. People unconsciously shut out the thousands of marketing messages as background noise. They became “blinded” and numb.
Your challenge: how to grab their attention long enough so they become aware of your brand and your offer. To do that you must stand out and be different from the rest of the background marketing noise. The good news is there is a very simple technique that you can use to ensure that you grab your market by their eyeballs. And no, you don’t have to use any inappropriate sex appeal like those bikini clad girls trying to sell bubble tea to do it.
Copy and paste. Here’s one of the street smart and most powerful marketing secrets most businesses miss: The best way to know what your market will pay attention and respond to is to find out what they are already paying attention to right now. Then try to duplicate that. Copy and paste.
Well, actually it’s copy, improve and paste. This is a proven model that has fuelled the giant economies like US, Japan and now China and India. Forget about trying to create something totally new or randomly trying out new products, servies or marketing messages to see whether your market will bite. It’s such a big waste of time and money. Forget about trying to reinvent the wheel!
That has been my philosophy for well over a decade!
“But what about innovation?” you might be asking. “Isn’t innovation important to be competitive in a cut throat marketplace?” “Innovation” is one of those broadly defined buzzwords that is thrown around by management theorists and then adopted by corporate trainers to create some kind of mystique about what they actually do. A lot of them can’t actually agree on what innovation actually means or how innovative a company should be.
But here’s an interesting fact: Apple Inc, one of the most highly regarded innovative companies did not create the first touch screen mobile phone (iPhone) or the touch screen tablet (iPad). Others did. But Apple did improve on that idea and produced something better. Copy, improve and paste. So if one of the most successful companies with one of the most valued brands in the world uses this technique, it is good enough for me!
I have tremendous respect and admiration for Steve Jobs and Apple Inc.!
He leads the way to the future for everyone else to follow.
The psychology of consumer behavior is just fascinating to me!
These tabloid headlines are usually controversial and even XXX which is the exact reason they grab readers by the balls, eyeballs. They have been tested and proven to grab attention:
“5 tricks to get her wanting more”
“How to last all night long”
“The hottest pickup spot in Hollywood”
“Why you should lie to your boss”
“21 power foods that burn fat”
Tailoring these headlines to suit your goods and services is bound to produce profitable results. Grab them by the balls! Eyeballs, that is!
Remember, if you want to get the attention of a male audience, you must use SEX. They think about it all day long as it is and they are VISUAL. If you don’t use those things to your advantage, you are going against the laws of nature and your profit margin!
Pretty Young Thing + Sexy Ad = High Profits
creativity is very important and don’t do want other people do.
that the way of success
natty_2t@hotmail.com