President Obama’s reelection campaign today launched a targeted voter outreach plan aimed
President Obama’s reelection campaign today launched a targeted voter outreach plan aimed at boosting registration and turnout among seven key minority constituencies for the 2012 election.
The initiative, called “Project Vote,” will focus on engaging African Americans, Latinos, Asian Americans, women, young adults, gays and lesbians and veterans, Obama for America said in a press release.
The demographic groups played a significant role in Obama’s 2008 victory and are expected to play an even more crucial role next fall.
“Project Vote will communicate with and engage targeted constituencies by reaching them where they are, in their communities and neighborhoods, and having one-on-one grassroots conversations about the issues they care about most — jobs, health care and education,” the release said.
Project Vote also appears positioned to counter Republican-sponsored efforts in dozens of states to impose tougher voter registration laws, some which Democrats have criticized as obstructionist and undemocratic.
Still campaigning! wow!