Sony Expects TV Sales in India to Grow 70%
The head of Sony Corp.’s India operations said Friday the Japanese electronics giant expects growth of more than 70% in flat-panel television sales in India, as it keeps up with expanding demand and maintains its leading market share against its South Korean rivals.
Sony can realize such robust sales growth of liquid-crystal-display TVs in one of Asia’s fastest growing markets without aggressively cutting retail prices, thanks mainly to effective promotions and customer targeting, said Masaru Tamagawa, managing director of Sony India Pvt.
That kind of sales growth would keep Sony as the top seller of flat TVs in India, where the Japanese firm together with South Korean rivals LG Electronics Inc. and Samsung Electronics Co., command an 80% share in terms of sales volume.
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