Jimmy Choo staying true to his roots

World-famous designer Jimmy Choo may have come a long way since working in his family’s humble shoemaking business in Malaysia, but he never forgot his dad’s dedication to perfect footwear. In fact, the Penang-born Choo, whose Haute Couture shoes are coveted by royalty and the likes of Madonna, says that shoemaking is in his blood.

“I felt destined to be in the shoemaking business,” he told AFP during a recent interview in Hong Kong, where some of his shoe sketches were auctioned off to raise money for poor students in China. “I was 11-years-old when I made my first pair of shoes – they were a pair of flat sandals and I made them for my mother under my father’s category_idance…(He) was never satisfied until a shoe was made perfectly. “If it weren’t for him, there would be no Jimmy Choo today.”

After selling his share of an eponymous ready-to-wear line in 2001, the London-based designer now markets a couture line to deep-pocketed clients, particularly the growing number of newly rich mainland Chinese customers riding high on the country’s booming economy. “We are seeing a lot of wealthy Chinese interested in our designs,” he said.

I get the Jimmy Choo newsletters and links myself! Keep up the great work! I’ve owned the black patent strappy heels and the snake skin heels and love them!

Sexy Jimmy Choo Shoes

SOURCE