While much has been made of the growth in the Hispanic population,
While much has been made of the growth in the Hispanic population, the number of Asian-American homes is projected to be up nearly 10% for the 2011-12 TV season, marking a considerably higher growth rate. Asian-American homes are forecast to be up 9.6% to 5.3 million.
This is the first TV season to take place after the 2010 Census results came in, and the number of Hispanic or Latino homes is expected to be up 4.6% to about 14 million. African-American homes are projected to be 14.3 million, a 1.5% increase, per Nielsen.
“The rapid growth of the Hispanic market has generated a number of headlines since the Census numbers were revealed, but the increase of Asian households should not be overlooked,” stated Pat McDonough, a Nielsen senior vice president.
The estimates are for Jan. 1.
Los Angeles continues as the largest market for both Hispanic and Asian TV homes, while New York leads among African-Americans.