Press invites for Apple’s October 4 event have gone out, and there’s
Press invites for Apple’s October 4 event have gone out, and there’s no mention whatsoever of the iPod.
Historically, Apple’s product announcements are like clockwork. There’s a new iPad in April, a new iPhone in June, and a new crop of iPods in September. This year, though, Apple threw a wrench in the works. Summer came and went without a new iPhone, and here we are at the end of September without a single new iPod–not even a rumor of one.
But if you can put sentimentality aside, it’s really not a bad time for Apple to stick a fork in the iPod.
Also, the iPod just isn’t the moneymaker it once was for Apple. In the fourth quarter of 2010, iPod sales made up just 8 percent of Apple’s total revenue, and they have been in a steady decline ever since the iPhone’s introduction.
Will Apple kill it?