Today, more than 1.5 billion visits are made to social networks each

Today, more than 1.5 billion visits are made to social networks each day. People are connecting with others, not just in their local communities, but in connections that span continents. They are no longer passive viewers of online content, instead they are active contributors who create and consume media in ways never imagined before. Not only have the venues changed, but the conversations and forms of engagement have transformed entirely.

Reason #1: One in 10 U.S. adults visit a magazine social site.

Readers flock to magazine social media networks — We can leverage those visits to build other touch points with our audience and provide more value for our ad partners.

Reason #2: Social Media creates deeper engagement with magazine audiences.

Social media networks like Facebook and Twitter deliver hundreds of thousands of engaged followers to individual magazine brands. But don’t blow it.

Reason #3: Ad revenue from Social Media networks will exceed $5.5 billion in 2012.

For the latest program updates, visit MPA Digital: Social Media.

Source www.magazine.org