The “truth” about youths in Singapore
A global study found that 53 per cent of 16-22 year olds said they would rather give up their sense of smell than give up their technology like laptops and mobile phones. Technology was seen as a tool for this generation to give them a sense of the world. It also found that justice is the second most important motivator for young people.
The study also showed that Singapore youths in particular are increasingly rejecting material possessions, such as the five Cs of cash, credit card, car, condominium and country club; and turning towards a new “C” of commune, focusing on the need for connection, relationships and community. This finding was part of a global study of 16 to 30 year-olds across 17 countries including Singapore, Malaysia and China. The research was conducted on 9,000 youths through both online surveys and focus group interviews.
The research called “The Truth about Youths” also found that Singapore youths, despite the pressure to perform academically, were no longer attracted to the concept of winning at all costs. Instead, they stressed the need to look at the bigger picture and focus more on happiness and less on winning. The research conducted by Global McCann Worldgroup examines the motivations of youth and seeks to uncover what makes them both similar and different from previous generations.
There is something sad about the fact that teens would rather give up their sense of smell than technology. That is their only sense of the world around them?? They would trade in nature for technology?